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"In Melanesia, a tribe of Natives has built a fake airport out of painted wood. Why ?
Because they thought, that planes, they could see fly, were Gods; and they wanted to attrack them.
It's the same "magical thought", that governs the consumption society : the consumer gathers around him manufactured goods, that he organizes in "panoply", in atmosphere, hoping that, accumulation of external signs of happiness will make hapiness come."
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